Experience Buick, Experience Detroit Day 2
Day 2 started with another tour with our friends from DFX (www.weknowdetroit.com). This time it was a much shorter drive through the city, however we landed at a really cool place called Salt & Cedar (http://saltandcedar.com/). This is a great example of why I am really enjoying this weekend. This cozy little letter press studio was literally in a side ally that I probably would have never found. It’s also a place that typically would not be a destination I would go on my own, however I am really glad we did. Salt & Cedar was far more than your typical letter press and you don’t have to look too far to see the incredible quality of work they produce. Our hosts made us some specialty drinks, and a delicious breakfast. Then our group of bloggers made our own monastery journal. In a world of large, loud presses and big, bulky bindery rooms, Salt & Cedar showed us how to bind a book using a needle, thread, some glue and tape. Our books were blank pages which is why I chose to write “fill with dreams” on the spine tape which was done from the earliest centuries when poets would write a one line poem in the binding of the book. After a lot of laughs and lots of help from our host Leon Johnson we each walked out with our monastery journal.
After lunch and an attempt of a quick nap, the second part of our weekend “Experience Buick” began. We headed over to the East End Market where Buick was having their press event. Late last night, we received word that Buick was coming out with their first convertible in 25 years called, “Cascada!” When I saw the pictures, my first thought was, “This is not your grandfather’s Buick anymore!!” I couldn’t wait to see this car for myself. Shortly after our arrival, we had the opportunity to talk to some of the Buick executives. We met VP of Marketing for Buick GMC Duncan Aldred and Vice President of Global Design Ed Welburn. Like our tour guides from DFX, you can hear the excitement in their voices when talking about the new Buick. Duncan was telling us about the new Buick marketing campaigns and what needs to be done to attract a younger demographic. With the introduction of the Cascada, I would say they are well on their way. The Cascada is 200 horsepower of pure awesomeness! With built in wi-fi, a top that folds down in speeds up to 30 mph in only 17 seconds, and an interior design that rivals their competitors, this car will be a key player in the coming years. Just when I thought the night couldn’t get any cooler, Buick rolls out the “Avenir”. This is a very cool looking car both inside and out. When the Avenir came on to the stage it was easy to see where Buick came up with their tag line, “That’s a Buick?” If I wasn’t at a Buick event, I would have never guessed it was a Buick. In fact, if you walked me into a room, showed me this vehicle without a logo, I think I would have named every other car manufacturer in the world before I realized it was a Buick. I am really excited about learning more about the Buick brand over the next year.
Tomorrow is a quick trip to the North America International Auto Show and then back home. When I get home, I will be setting up a page so you can see all the pictures I have taken this weekend. If you are thinking about buying a new vehicle, after this weekend I would say, “hey check out the new, hip Buick!”